In the spirit of the Olympics, Excalibur best-selling and most popular product of all time, Ultimate Steak and Roast Rub, is going gold.

Ultimate Steak & Roast Rub. Is your mouth watering yet?

Facebook fans like Marcie Martin Cole Layton tells us it’s “the best steak and rub roast EVER! Unbelievably flavorful.”

It’s so popular that more than 70% of our customers stock Ultimate Steak & Roast regularly, and it maintains a 5-star rating with 60 customer reviews on Walton’s.

It’s why we think Ultimate Steak & Roast Rub is worthy of our new “Gold Label Line.” Yup, this flavorful favorite will be sporting some gold hardware after blowing away the competition in this special Meatgistics video.

What makes Ultimate Steak & Roast Rub so incredible? The versatile flavor means it’s great on steaks, roast, burgers, vegetables, eggs, potatoes, salad greens, soups, popcorn. What’s your favorite? Reach out on social media and tell us how you use it by tagging #UltimateGoesGold.

Ultimate Steak & Roast Rub. It’s our first inductee into the Excalibur Hall of Fame. Celebrate it on steak and so much more. And, be sure to look for the new gold label wherever Excalibur products are sold.